“Africa’s status as an investment destination is undisputed,” Africa expert, Victor Kgomoeswana, told Professor Adrian Saville, director of the GIBS Centre for

“Africa’s status as an investment destination is undisputed,” Africa expert, Victor Kgomoeswana, told Professor Adrian Saville, director of the GIBS Centre for African Management and Markets.

“If your mindset is right, Africa is open to you and your business to trade, to build, because it offers the longest upside compared to any other region including the other emerging markets of China and India.”

In an online forum, Kgomoeswana, a media commentator, speaker, author and self-described afro-optimist, spoke to Saville about his new book Africa Bounces Back: Case Studies from a Resilient Continent.

The book draws on case studies that look at the continent’s response to Covid-19 and how the increasing shift from globalisation to more nationalist politics, China’s ongoing involvement in Africa and innovations that have disrupted their sectors will play out across the continent’s 54 nations.

Africa Bounces Back is a reminder that even amid a crisis, a resilient spirit, decisive action, and the correct perspective can lead to progress and, ultimately, success, Kgomoeswana explained.

“After every disruption, Africans have been able to bounce back. The book appeals to the quintessential African in all of us – when every African is faced with adversity, we always find a way.”

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