African Bank’s strategic realignment to include business banking and appeal to a broader customer base is part of its attempt to build a compelling investment proposition, enabling its return to the JSE by 2025.

Recently appointed CEO Kennedy Bungane’s vision is to build a bank that offers a full remit of business and personal banking, is digitally enabled, customer-centric and diversified. “This is more than a bank; it is a movement,” he told GIBS Dean Prof. Morris Mthombeni during a recent online forum.

In repositioning, African Bank will shift its focus toward new client segments and business banking to include black professionals and entrepreneurs. “We want to return to our original mandate and to the ethos of a heritage bank for the people, to reposition African Bank to be bold and audacious.”

Creating a home for entrepreneurs involves solving for their success and building effective partnerships: “We are here to support entrepreneurs and build their capacity to take this country forward,” Bungane said.

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